From the author and illustrator duo behind Into The Taylor-Verse comes a beautifully illustrated, unofficial, Taylor Swift-themed tarot deck rich with imagery from her songwriting and storytelling.
The Eras Tarot combines traditional tarot symbols with those found in the songwriting world of Taylor Swift. From cats, snakes and butterflies to cowboy boots and the number thirteen, the Taylor-Verse is full of symbols and “easter eggs” drawing an Invisible String between Taylor’s lyrics, music videos and Eras. In this 78-card deck, those symbols are paired with traditional interpretations from the Rider Waite deck in a guidebook which offers deeper meaning and gentle direction to Swifties of all ages. Whether it’s the soothing Temperance card telling you You Need To Calm Down, the Lovers card hinting that it might be time to begin your own Love Story, or The Magician card encouraging that it really is within your power to change The Prophecy, this deck will connect the insight of Tarot reading with fan favourite Taylor Swift songs, and serve as a beautiful reminder as to why Taylor herself has become an honorary ‘big sister’ to Swifties across the globe through the power of her songwriting.
Satu Hämeenaho-Fox is a Fearless era Swiftie and the author of Transworld’s Into the Taylor-Verse as well as DK’s bestselling Be More Taylor and several other pop culture texts*. Into the Taylor-Verse* has sold into nine territories and was published by Transworld in the UK in May 2024 to coincide with The Eras Tour. It will be published in the US by Simon Element this October. The book was shared on social media by key Swiftie influencers like Dan Cash and The Simplest Mama, and Satu appeared on BBC Radio 4’s Front Row to talk about it in the release week for The Tortured Poets Department.
Maddalena Carrai is an illustrator from Italy who has worked for Penguin Random House, The New York Times, Los Angeles Times, The Wall Street Journal, H&M, L'Espresso and Jacobin Magazine, among others. She created the official illustrations for Lady Gaga’s Born This Way Ball tour, and illustrations and graphics for Brandon Maxwell’s debut collection at New York Fashion Week.
Extent: 17,000 words and fully illustrated tarot deck
English Language Publisher: Running Press (October 2025
Illustrations: Full colour, by Maddalena Carrai
Primary agent: Maddalena Cavaciuti
Film/TV agent: DHA (Georgie Smith)
Co-Agents: Chinese - Andrew Nurnberg Associates; Japanese - Japan Uni
Publishers: French - under offer
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